Customer Experience (CX) was a relatively unknown term a decade or two ago. Not any more. Most large business-to-business (B2B) companies have customer experience (CX) programmes in place these days.
But are they effective? Have they resulted in improved retention rates? Revenue growth? Or increased profits?
If you are a Sales Director or the Head of Key Account Management in a complex European B2B company, this CX Masterclass is for you.
And if you are a CX Director, you really can’t afford to miss this event from European CX specialists Deep-Insight.
During this B2B CX Masterclass, you will learn:
Agenda:
13.30 – 14:00 Welcome & Coffee
14:00 – 14:15 Introductions
14:15 – 15:00 The Link between CX and Revenue Growth
15:00 – 15:45 Is Net Promoter Score (NPS) enough in B2B?
15:45 – 16:30 Why do CX Programmes Fail (and how to avoid the pitfalls)
16:45 – 17:00 Discussion/ Q&A
17:00 – 17:30 Drinks & Networking
