Rose Murphy Product Manager, Deep-Insight I’m delighted to start my new role as Product Manager. It’s an exciting challenge for me and for Deep-Insight. But where do I start? What do I do first? Having spent ten years working my way up to Operations Director in Deep-Insight, I know our products and services like the […]
We’re coming to the end of another year and all in all, it’s been a good one for us here at Deep-Insight. We are an Irish company – and proud of it – but our client base is international. Over the past 12 months, we have carried out customer and employee assessments in the UK, […]
What is a ‘Good’ Employee Net Promoter Score? Last year, I wrote a blog post entitled What is a ‘Good’ B2B Net Promoter Score?. For some reason it turned out to be surprisingly popular. The blog still gets dozens of hits every week. I’m guessing that was because there’s a lot of nonsense posted on the […]
Many of our B2B customers struggle with the challenge of turning their sales people from mere order takers into true relationship managers. Or better still: into a ‘Trusted Advisor’. This is particularly true of companies who sell to large and complex clients. I’m talking here about situations where a large account generates annual revenues of […]
We run B2B customer assessments for large corporate clients in the Netherlands and elsewhere. Very often I get asked questions like this after we deliver the customer feedback to senior management: “OK, you’ve told us what our customers think of us, but what do we do about it now?” “Tell us what we do in […]