It’s that time of the year again! At Deep-Insight, we have the privilege of partnering with some amazing organisations who work hard to ensure that their customers – and employees – have their voices heard loudly. Good companies use the Voice of the Customer to drive strategy across all areas of their business. We are […]
We want to extend our deepest gratitude to all our clients who took the time to complete our CRQ assessment this year. Your participation provided us with invaluable feedback. We are truly humbled and thrilled by the positive scores and detailed responses you’ve given us. Thank you once again for your continued trust and partnership! […]
A story of rats, cobras and economists This is a story about rats, cobras and economists (and no, they’re not the same thing!) but it’s primarily a blog about a British economist called Charles Goodhart and his take on target setting, key performance indicators (KPIs) and the law of unintended consequences. Goodhart is a man […]
Why do so many B2B CX programmes fail? Later this year, Bert Paesbrugghe will be hosting a LinkedIn webinar called The B2B Customer Success Blindspot: Why NPS Isn’t Enough. It sounds like it will be a good session and I have cheekily borrowed his title for this blog as it got me thinking about some of the reasons […]
Do New Year’s resolutions work? A few weeks ago, the Washington Post ran an article entitled Here’s a better way to make New Year’s resolutions. In the article, Lindsey Bever points out that the conventional wisdom is that New Year’s resolutions typically fail. However, a closer look at the data shows that many people do […]