Insight wins “Best CRQ Engagement 2023” Award

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Insight wins “Best CRQ Engagement 2023” Award

Today we are delighted to announce the second winner in the 2023 Deep-Insight Excellence in CX Awards.

Today’s category is “Best CRQ Engagement“.

CRQ stands for Customer Relationship Quality but what exactly is Engagement, you might ask? Engagement is all about convincing your customers to give you feedback on your performance, and then working closely with them to improve the overall customer experience. The “Best CRQ Engagement” winner is the company that does the best job at eliciting the most feedback from its customers. Think of engagement as the completion rate you achieve when you send out a customer survey to all of your key accounts.

This year’s winner is Insight EMEA, the European arm of the Fortune 500 leading Solutions Integrator Insight Enterprises.

What exactly is a Solutions Integrator, I also hear you ask? Well, Solutions Integrators work as both a service provider and an advisor to ensure a project is successfully delivered from the initial concept all the way through to execution. That advisory work can also extend beyond implementation to ongoing support, management and optimisation. Also, Solutions Integrators are equipped to deliver meaningful change and a greater return on investment at a global scale.

What is a Good Engagement Score?

Some time ago our Operations Manager Alex Calugarici wrote a blog on the topic of engagement rates in a B2B environment. 

In that blog, Alex explains that when we run a Customer Relationship Quality (CRQ) assessment at Deep-Insight, the average completion rate for our surveys is around 35%. If it is a first-time assessment, the average participation rate is lower – typically 30%. So that’s the figure we were expecting to achieve at Insight.

However, the senior leadership team at Insight had different plans. Jill Murray, Vice President Marketing EMEA at Insight led the programme. Adrian Gregory, President of EMEA, sponsored it. Together, they felt that 30% was a pretty low hurdle to achieve so they mobilised their regional and country managers, plus all of their account managers, to start a conversation with key clients across Europe. The message was simple: We want to be better partners for you, so we need your help to tell us what we’re good at, and where we need to improve.

Insight contacted 203 key individuals – key decision makers, influencers and operational contacts – from a selection of their strategic clients across Europe. 100 of the 203 responded – a whopping 49% engagement rate. 

Jill Murray has this to say about receiving the award:

“Our unwavering commitment to our clients drives us to constantly improve our solutions and expertise in order to provide exceptional service. It is with great pride that we accept this award from Deep-Insight, a testament to the hard work and dedication of our teams in building strong client relationships and driving meaningful business outcomes.

As a leading Solutions Integrator, we are thrilled to continue supporting our clients on their digital journeys and enhancing the experience we deliver.”

About Insight

Insight Enterprises, Inc. is a Fortune 500 Solutions Integrator with more than 13,000 teammates worldwide helping organisations accelerate their digital journey to modernise their business and maximise the value of technology. We enable secure, end-to-end transformation and meet the needs of our clients through a comprehensive portfolio of solutions, far-reaching partnerships and 35 years of broad IT expertise.

Rated as a Forbes World’s Top Female-Friendly Company and a Great Place to Work, we amplify our solutions and services with global scale, local expertise and a world-class e-commerce experience, realising the digital ambitions of our clients at every opportunity. Discover more at uk.insight.com.

About Deep-Insight

Deep-Insight is a leading European B2B Customer Experience (CX) company founded in 2000 by a small team of ‘magicians’ with one goal: researching a way to read customers’ minds. Today, Deep-Insight supports customers all over the world with the skills, tools and methodologies to establish and operate world-class Customer Experience (CX) and Employee Experience (EX) programmes.

For more information, go to www.deep-insight.com or email us at sales@deep-insight.com.

open eir wins “Best CRQ Newcomer 2023” Award

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open eir wins “Best CRQ Newcomer 2023” Award

The ballots are counted and the results have been confirmed!

open eir has been awarded Best CRQ Newcomer in the Deep-Insight Excellence in CX Awards for 2023. We are thrilled for them.

If you live in Ireland, you’ll know open eir. It’s the wholesale arm of Ireland’s largest telecommunications company. At some point you will have seen their vans on the streets, and their technicians out and about, installing fibre lines and connections into business premises and homes across Ireland. 

This is a truly deserved award as it’s hard to believe that open eir’s very first Customer Relationship Quality (CRQ) assessment was launched to its customers as recently as October 2023.

open eir wins Best CRQ Newcomer 2023 award

The Deep-Insight team was led by Alexandra Calugarici and Kate Casey. Here’s Alex’s perspective:

“We started working with Orlagh Nevin and the senior leadership team at open eir in mid-2023, and were immediately impressed by the way everybody showed engagement with the process and were keen to make the project a success. 

Kate’s perspective is similar:

“open eir embraced the Customer Relationship Quality (CRQ) process from the very beginning. They approached it with an open mind and showed a real bias to action when the results came back. They started making decisions quickly from the feedback and insights they received about their products, services and people.”

Maeve O’Malley recently took on the role as Managing Director at open eir Wholesale and in recent weeks has been leading the charge with open eir’s response to its clients and partners.

Maeve has over 24 years of experience in the telecommunications industry and joined eir in 2013. According to Maeve:

“open eir is delighted to be working with Deep-Insight and are already finding huge value in the insights and input from the team as we continue our journey of transforming our customers’ and partners’ experience with us.”

For me, the key word in Maeve’s comment is ‘journey’ as it acknowledges that transformation doesn’t happen overnight. open eir has some fantastic strengths in terms of its products and its people, and under Maeve’s leadership has already started on that journey.

Congratulations again to everyone at open eir and a special shout out to Orlagh Nevin and John Gregg who were our team’s day-to-day contacts over the past few months at the start of this CRQ journey. We’re looking forward to working with them over the next few years as they and the open eir transform the company into a truly customer-centric organisation.

About open eir

open eir is a division of eir and is the largest wholesale operator in Ireland, providing products and services across a range of regulated and unregulated markets.

For more information, go to eir.ie.

About Deep-Insight

Deep-Insight is a leading European B2B Customer Experience (CX) company founded in 2000 by a small team of ‘magicians’ with one goal: researching a way to read customers’ minds. Today, Deep-Insight supports customers all over the world with the skills, tools and methodologies to establish and operate world-class Customer Experience (CX) and Employee Experience (EX) programmes.

For more information, go to www.deep-insight.com or email us at sales@deep-insight.com.

“Excellence in CX” Awards 2023

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“Excellence in CX” Awards 2023

We have the privilege of partnering with some of the most amazing organisations in the world who are working hard to ensure that their customers’ (and employees’) voice drives strategy across all areas of their business.

We are excited to share some of the great CX work that we see daily while working with them.

At Deep-Insight we are not interested in vanity projects. We are proud to work with customers who align with our mission to ‘Inspire Transformation’ based on open and honest feedback from customers. That is what our Customer Relationship Quality (CRQ) framework and methodology is designed for and is what we are focusing on for these awards.


4 Award Categories in 2023

Last year we had four categories and made four awards. 

This year we also have four categories but the awards are a little different. We are keeping the ‘Best CRQ Newcomer’ award but adding some different categories including one that will reward one of our clients for its focus on Employee Relationship Quality (ERQ) which is arguably as important as CRQ.

Best CRQ Newcomer

 

We award this prize to a company that has never deployed Customer Relationship Quality (CRQ) before but embraces the CRQ approach for the first time with gusto, takes the client feedback seriously, and truly commits to improvement. 

Best CRQ Engagement

 

Engagement is all about convincing customers to give their feedback and working with you to help you make significant improvements. The winner is the company that does the best job at eliciting feedback from customers.

Best CRQ Score

 

We know that Customer Experience is not all about the score, but we feel it is still worth recognising the company that recorded the best Customer Relationship Quality (CRQ) score in 2023. Remember that customer centricity isn’t easy!

Best Focus on ERQ

 

Doing the right thing for customers means doing the right thing for your employees. We award this prize to the company that shows the greatest interest in Employee Relationship Quality (ERQ), the sister methodology to CRQ.

Next week we will announce the winners.

Let the Games Begin!


A Reminder of the 2022 Winners

Six Degrees has won best leadership response to CRQ

Vreugdenhil Dairy Foods was awarded ‘Best Newcomer to CRQ’. This is a truly deserved award as Vreugdenhil embraced the CRQ process like they had been at this for years, and kept their momentum up all through the live survey and afterwards.

Six Degrees won the ‘Best Leadership Response to CRQ’ award. Everything in Customer Experience starts with leadership commitment and drive, and Six Degrees have this in spades.

invenioLSI was awarded ‘Best CRQ focus amid change’. This is a truly deserved award for an organisation that has seen exceptional growth and transformation over the previous 24 months.

BT Ireland won ‘Trailblazer in CRQ’ for its courage in leading the way in customer experience. They disrupted an already successful Customer Relationship Quality programme in order to re-focus the entire business on the basics – the value of growing customer relationships.