This year’s winner is Insight EMEA, the European arm of the Fortune 500 leading Solutions Integrator Insight Enterprises.

What exactly is a Solutions Integrator, I also hear you ask? Well, Solutions Integrators work as both a service provider and an advisor to ensure a project is successfully delivered from the initial concept all the way through to execution. That advisory work can also extend beyond implementation to ongoing support, management and optimisation. Also, Solutions Integrators are equipped to deliver meaningful change and a greater return on investment at a global scale.

What is a Good Engagement Score?

Some time ago our Operations Manager Alex Calugarici wrote a blog on the topic of engagement rates in a B2B environment. 

In that blog, Alex explains that when we run a Customer Relationship Quality (CRQ) assessment at Deep-Insight, the average completion rate for our surveys is around 35%. If it is a first-time assessment, the average participation rate is lower – typically 30%. So that’s the figure we were expecting to achieve at Insight.

However, the senior leadership team at Insight had different plans. Jill Murray, Vice President Marketing EMEA at Insight led the programme. Adrian Gregory, President of EMEA, sponsored it. Together, they felt that 30% was a pretty low hurdle to achieve so they mobilised their regional and country managers, plus all of their account managers, to start a conversation with key clients across Europe. The message was simple: We want to be better partners for you, so we need your help to tell us what we’re good at, and where we need to improve.

Insight contacted 203 key individuals – key decision makers, influencers and operational contacts – from a selection of their strategic clients across Europe. 100 of the 203 responded – a whopping 49% engagement rate.